Diversify Your Income Streams As an entrepreneur, it’s very important to diversify your income streams. What this means is finding multiple sourced elements of revenue as opposed to counting on just one or two. Like, if you’re an electronic digital marketer who specializes in SEO, consider expanding your services to incorporate social media marketing marketing, content writing, and PPC management. In this manner, you won’t be limited by any potential downturns in the SEO industry and doug ebenstein will also have several resources of income as you are able to turn to if needed.